Meet Will

Like many people, I spent years trying to make better choices when it came to nutrition.

After leaving the military, health and performance remained a huge part of my life. Whether it was training, nutrition, recovery or simply feeling my best day-to-day, I became increasingly aware of how much sugar had quietly worked its way into modern diets.

I started looking for alternatives.

The problem was that many sweeteners came with compromises. Some had ingredients I wasn't comfortable using regularly. Others didn't taste right. And many felt heavily processed or overly complicated.

That's when I discovered monk fruit.

Used for centuries and naturally sweet, monk fruit offered something refreshingly different. It allowed me to enjoy sweetness without relying on traditional sugar, while fitting into the healthier lifestyle I was trying to build.

The more I used it, the more I realised there was an opportunity to create a product that focused on simplicity, quality and transparency.

That's how MONKS was born.

Our goal isn't to overcomplicate things. It's simply to offer a great-tasting monk fruit sweetener that people can feel good about using every day, whether that's in coffee, baking, smoothies, matcha or family meals.

MONKS is built around a simple belief:

Small daily choices matter.

— Will
Founder, MONKS